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Walmart & Sam’s Club Growth for Food Suppliers

Strategy | Access | Analytics

Ten by Ten X combines broker-style access, operator experience, and Scintilla analytics to help food suppliers win, stay in-stock, and grow profitably.

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Experience That Merchants Trust

Ten by Ten X was founded by Eric Fritts, a 25-year food-industry veteran who led multi-billion-dollar Retail and Foodservice businesses and most recently led the supplier team that was recognized as Walmart’s Overall and Food Supplier of the Year in 2025.

We help suppliers grow faster by combining strategy, access, and analytics into one system — so merchants see you as an easy, data-driven partner instead of another line on the line review.

25+Years in Food
2025Walmart Supplier of the Year

How We Help

We clear the real roadblocks to growth: confusing systems, slow line reviews, item-setup friction, and the gaps between merchants, supply chain, and your internal team.

Strategy

Build a Smarter Path to Market

  • Walmart & Sam’s Club growth roadmaps
  • Packaging, assortment, and supply-chain optimization
  • Category roles, whitespace, and opportunity sizing
  • eCommerce & OPD readiness
  • Trade & promotion planning tied to ROI

Access

Relationships That Open Doors

  • Direct connectivity with retail & club buyers
  • Category & assortment alignment by module
  • Line review story, deck, and item setup
  • Merchant collaboration from test to rollout
  • High-touch broker/consultant model (limited clients)

Analytics

Data That Wins

  • Walmart Scintilla, Retail Link & SupplierOne expertise
  • Actionable dashboards & weekly reporting discipline
  • Sales, in-stock, and execution KPIs that merchants care about
  • Insights → Action → Growth loop embedded into your team
  • Focus on the few issues that move the needle

Learn more about our Walmart Broker & Supplier Consulting services →

Schedule a Strategy Call

How We Win With You

A simple, repeatable system that makes you easy to buy from, easy to keep in-stock, and easy to grow with.

🎯

Assess & Align

Clarify your role in the category, size the prize, and focus on the right doors, items, and packs first.

💡

Design “We Will Buy” Items

Shape items around quality, convenience, value, and trends that resonate with Walmart and Sam’s shoppers.

📊

Tell a Better Story

Build line review stories in the merchant’s language using their data, simple decks, and clear roles for each item.

🧾

Launch Clean

Eliminate item-setup friction so you launch clean on shelf and online with the right packs, pricing, and content.

📦

Stay In-Stock

Use disciplined approach to flow inventory throughout the entire supply chain so you’re known as an “easy supplier” by merchants.

📈

Drive & Scale Velocity

Layer in promos, digital engagement, and retail media to grow units profitably, then scale into more doors and items.

Our Approach: Crawl | Walk | Run

1

Crawl

Build retail readiness: compliance, packaging, logistics, and Scintilla/data foundations.

2

Walk

Engage merchants: align assortment, set up items correctly, and establish credibility in the business review.

3

Run

Scale distribution: expand distribution, optimize trade spend, and drive sustainable velocity and profit.

Start Your Growth Journey

Why Ten X

  • 25+ years running multi-billion-dollar businesses in Retail and Foodservice
  • Led the team recognized as Walmart’s Overall Supplier of the Year 2025
  • Deep Walmart & Sam’s Club merchant, replenishment, and analytics experience
  • Broker access plus operator mindset — not just meetings, but execution
  • Limited client roster for maximum focus and responsiveness

Let’s Unlock Growth Together

Ready to grow your Walmart or Sam’s Club business? Start the conversation.

FAQ

What does a Walmart broker or consultant do?

Helps suppliers win placement and grow velocity at Walmart and Sam’s Club — covering readiness, line review, item setup, replenishment, Scintilla analytics, retail media, and merchant collaboration.

Why choose Ten by Ten X over a traditional Walmart broker?

Ten by Ten X blends Strategy, Access, and Analytics with hands-on execution from a founder who led multi-billion-dollar businesses and a Walmart Overall & Food Supplier of the Year team.

Who do you serve?

Food and CPG suppliers — fresh, frozen, value-added, and emerging brands — seeking scalable Walmart and Sam’s Club growth.

How do we get started?

Start with a short discovery call to assess opportunities. We align on priorities and run a Crawl | Walk | Run plan that moves from readiness to rollout and scale.