Walmart Broker & Supplier Consultant: Ten by Ten X
Your Partner for Growth with Walmart & Sam’s Club
Ten by Ten X helps food and CPG suppliers win with Walmart and Sam’s Club through Strategy, Access, and Analytics. Founded by Eric Fritts, a 25-year food-industry leader who led Tyson Foods’ multi-billion-dollar Walmart business, Ten by Ten X blends real-world retail experience with modern data systems like Scintilla, Retail Link, and SupplierOne to turn insights into action.
Our Role as a Walmart Broker & Consultant
We operate as an extension of your team: bringing the relationships, analytics, and execution discipline needed to succeed at scale. Instead of old-school brokerage, we deliver a closed-loop growth system:
- Strategy: Define where and how to compete
- Access: Build credibility and collaboration with merchants
- Analytics: See what’s working and what’s next
How We Help Suppliers Win
| Focus Area | What We Deliver |
|---|---|
| Category & Assortment Strategy | Data-driven plans aligned to Walmart’s growth priorities |
| Item Setup & Line Review Readiness | Flawless submissions using Walmart’s current templates |
| Scintilla / Retail Link Analytics | Weekly dashboards tracking POS, OPD, and supply chain KPIs |
| In-Stock & Replenishment Excellence | Root-cause identification and closed-loop fix tracking |
| Retail Media & Digital Velocity | Connect item visibility to sales lift |
| Merchant & Buyer Connectivity | Access to the right conversations at the right time |
Why Suppliers Choose Ten by Ten X
- Decades of credibility in Bentonville and across Walmart’s supplier ecosystem
- Playbook proven to deliver measurable POS growth
- Hands-on engagement — not theory, execution
- Limited client roster for maximum focus
- Recognized as Walmart’s Overall Supplier of the Year 2025
We simplify complexity so your business can scale responsibly and sustainably.